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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the world's biggest market program in Las Vegas high-end jets are [drawing purchasers](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) with their smooth shapes, [plush cabins](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) - and increasingly, their usage of alternative fuels.
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Fuel manufacturers and jetmakers are eager to display novel forms of air travel fuel considered less harmful to the environment, from utilized cooking oil to the clearly less glamorous meat waste.
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Business jet operators, like airline companies, have acquiesced ecological pressure on air travel and committed to cutting in half carbon emissions by 2050 compared with 2005.
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Their hope is that adopting sustainable fuel to suppress emissions might make service jets more appealing to ecologically conscious buyers - particularly corporations dealing with concerns over sustainability from investors or green campaign groups.
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The schedule of less [polluting private](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) jets could also spare the rich and famous the unfavorable promotion experienced by Britain's Prince Harry and his partner Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on [display](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) screen in Las Vegas are using California-produced fuel from inedible beef tallow.
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The latest [waste-based](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) fuels consist of "fats, grease and oils that are by-products of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://stocktwits.com/symbol/MNEL) [manufacturer](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our product is inedible."
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A few of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other renewable fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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[Private jets](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) account for less than 0.1% of overall emissions worldwide, however can discharge, typically, as much as 20 times more [carbon emissions](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) per traveler mile than jetliners, according to the London-based personal charter firm Victor.
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Prince Harry has actually [protected](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) his periodic use of private jets to guarantee his household's safety, and has stated that on the [rare celebrations](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) he does not fly commercially he offsets his emissions.
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But planemakers state occurrences such as the furore over his schedule have actually added fresh obstacles for an industry already making every effort to validate its contribution to cutting corporate expenses.
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"Incidents of flight shaming involving the usage of private jets are unfortunate when you think about that our industry has delivered fuel efficiency improvements of 40% over the past 40 years," said Bombardier Aviation [President David](https://www.pinterest.com.au/missionnewenergy/) Coleal.
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[Bombardier](https://www.businessnews.com.au/Company/Mission-NewEnergy) thinks [increased sustainable](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) fuel use will help the market make inroads with corporations and wealthy purchasers. According to market data, billionaires only have a 19% organization jet ownership rate.
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But even an image transformation - with jets sporting [sticker](https://www.zoominfo.com/c/mission-newenergy/346542889) labels like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for visiting airplanes - is unlikely to satisfy all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some analysts stay skeptical that biojetfuels, usually mixed 50-50 with kerosene, will make a significant effect on [public perceptions](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) about luxury travel.
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"No quantity of [Jatropha](https://www.zoominfo.com/c/mission-newenergy/346542889) or Brazil-nut fuel can make business jets look eco-friendly," said aviation expert Richard [Aboulafia](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4).
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Demand from organization jet operators for renewable fuels now far goes beyond supply and their interest could drive future production, Sherbacow stated.
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World Energy, which produces 40 million gallons of [biofuel](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) at its [California](https://www.abnnewswire.net/companies/en/31347/%E0%B8%9A%E0%B8%A3%E0%B8%B4%E0%B8%A9%E0%B8%B1%E0%B8%97-Mission-NewEnergy-%E0%B8%88%E0%B8%B3%E0%B8%81%E0%B8%B1%E0%B8%94.html/4) plant, could expand production approximately 150 million gallons by 2022.
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Corporate charter business and consultants are also seeing more interest from clients who want to purchase carbon credits to balance out emissions from their flights.
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a business jet usage research study his company just recently finished for a Fortune 500 business.
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"At the end of the day, I believe that cost, cost per hour, variety, speed and performance, that's still the (sales) chauffeur. But I believe individuals are ending up being more knowledgeable about the sustainability of operations and how it affects the world." (Reporting By [Allison](https://www.marketscreener.com/quote/stock/MISSION-NEWENERGY-LIMITED-178469/company/) Lampert, Editing by Tim Hepher and Alexandra Hudson)
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